Monday, August 29, 2016

California Love: Summer 2016 in LA

It breaks my heart to think about the impending end of summer. I'm not ready to give up long hours of daylight yet... er, ever! The island girl in me prepares to grieve.

Still, there's plenty of summer-ey things to go gaga over. Here's a list of what makes my summer of 2016 so far:

#1. Art Prints by Wilder California from they're all so so Cali-inspired!

#2. Reggae version cover of The Black Keys' "Tighten Up" by Taggy Matcher & Birdy Nixon.

#3. Smorgasburg LA has got the foodie in us (my husband and I) oh so satisfied. It's like a food festival but every Sunday. Thanks to the people behind this for bringing it all the way from Brooklyn.

#4. Santa Monica Pier Twilight Concert Series make us fall in love with the West side just a little bit more each year. This time around they've really up their game on the line-up, the poster and venue design plus other fun stuff at the venue such as free candy and fresh flower bars, like whoa!

#5. LA Food Fest 2016 warmed our souls to the max. This marks our second food fest and most definitely not our last.

#6. Oh Happy Day's instagram feed. All those colors I can just soak up into!

#7.  Melbourne artist Casey Freeman's beautiful works with ink.

#8. Cafe 86's Ube Latte. Ube is a tasty purple root vegetable that commonly grows in the Philippines so having anything Ube brings me back home. Though "latte" is very foreign back in the tropics, it's so darn inventive of the people behind Cafe 86 to come up with such a thing as Ube Latte. It's sooo good though! You're going to want one every day even when it's long past summer.

What made your summer?

Love & Letters,

Sunday, August 21, 2016

LETTER PARADE: Blog Overhaul

Blogs are here to stay and are like multivitamins to any brand in this day and age. And if it can't be done consistently, why even bother? And if the content is next to garbage, I say stick to the diary. So here's me resurrecting my blog feeling like it's New Year's day and so full of resolutions.

I will be posting my blogs under five categories broken up into...

California Love   |   Paper Crush   |   Behind the Brand   |   Letter Parade   |   Art & Music

...because the above are what matters to me and will serve as a manual so I won't be writing about science in the near future unless it directly relates to paper or Letter Parade for that matter.

These are the blogs that have served and continue to be strong sources of inspiration for me. The ladies behind these blogs are tour de force and epitomize the true meaning of Girl Boss. I look up to each and every one of them and follow in their foot steps. They are doing what they love, make money doing so and live very fulfilling lives. What won't I find inspiring in that?

No. 1

OSBP is a household name in the stationery industry. The blog that a hopeful stationer like myself can only dream of being featured. This is run by Nole Garey and she hosts Paper Parties in New York in conjunction to the yearly National Stationery Show. This party is the real deal and prestigious AF and it's by invitation only exclusive to big names in the industry. A girl can dream, right?

No. 2

The Paper Chronicles penned by Sarah Schwartz who is only the editor-in-chief of the highly regarded and well-designed trade magazine Stationery Trends. Her love for stationery and her achievements play a big role in the continued success stationers like myself enjoy in this crazy whirlwind consumer-driven world.

No. 3

In every industry you'll be lucky to come across gems like Eva Jorgensen who, not only make it their mission to give back to the community but aid the ones following along their footsteps like myself. Surely they didn't need to do that but they did anyway and thank goodness for their genuine kindness because I've learned so much taking her webinars Stationery Biz 100: Start Strong and Stationery Biz 200: Wholesale. Her blog reflects the authenticity of her brand which is unmistakably her and it flows so well to her other social media platforms. Sycamore Street Press is a perfect example of a successful brand.

There's more to add but I'll save those for another post. In the mean time, follow me on Instagram @letterparade 
Here are some of my recent posts:

Love and Letters,

Tuesday, July 1, 2014

Moving Forward

Two years. It's been too long since my last update to this blog.
There's a lot of soul searching. Of finding out that a dream can have many facets to it and depending on where you look, your glimpse could be just a tad bit magical at the slight turn of one's hand.

Still, despite all that, I still return to Letter Parade. So, here I am.

The website is well underway and it's eCommerce capable. I've left Etsy for all its indie glamor in hopes to build an empire. The new focus now still involves stationery, but thrown in the mix are invitations, favors, and decors. Gotta love paper.

Along with the renewed vigor comes a new logo. Finally, one that I can live with for a long time.

Wedding invitations suite.

Connect with me on Facebook. I can also be found and hired for design services via 

Watch the slideshow of the invitations and favors below featured on

Until next time!

Love and Letters,
Cindy K.

Letter Parade
by Letter Parade

Monday, June 4, 2012

June Butterflies

Last January 10, 2012, my husband and I came face to face with death and luckily, we managed to get away with just a few minor bruises... or so I thought. The accident ended up costing us medical bills, calls to the insurance company, trips to the orthopedic surgeon and anxiety brought on by a fractured middle metacarpal on my right hand. 
Me before the surgery on February 17, 2012
First x-ray a week after the surgery.

I learned that having a broken limb can only get a lot worst if no one is there to help you as you try and get better day by day. Simple things became impossible to do. So I'm grateful for the many months my husband patiently cared for me.

With my hand in a concrete-solid cast, I mentally listed the things I would do as soon as I get my hand back! Learn to play the guitar, bake a storm, ride my bike more often... but the one thing that I kept going back to was designing. Yes. Designing. Back to creating stationery. My mind just simply clogged up with ideas unable to be turned into paper goods.

So now that I got my hand back - oh, what a relief! I am happy to be back doing one of the things I love best to do and being able to share them, too!

"June Butterflies" free print-at-home stationery.
Happy June everyone!



Sunday, June 3, 2012

100% Recycled

If you've never ran a small-scale paper goods online shop, God bless your soul! It can be such a pain! It's one of those cases when a designer tries to be a business force and finding out that doing so eats up all the time to still be creative. Maybe I haven't found my balance yet. But all throughout these years I know that finding the right printer to work with and dealing with them is much harder than filing your taxes. Seriously!

I have gone to countless of online printing companies, all the FedEx Kinkos in the area, as well as all the Sir Speedy in my surrounding zip codes. If they're not expensive, the quality is terrible! Or worse, the paper they use is the same as with every other product they produce. Something you would not want for your wedding invitations!

Don't even get me started with post-consumer eco-friendly recycled paper, the printing guy will look at you like you probably had bean sprouts for breakfast.

The really big stationery companies like Punch Studio outsource all the production to China but I'm light years away from becoming that gigantic of a company, or have the likelihood to be.

So, I was left with the option of printing at home. After days and days of research for the right inexpensive and somewhat professional printer, Epson Workforce Pro WP-4530 All-in-one promised to deliver, alas, setting it up and making all its features work is another hurdle in itself.

But I'm determined to make it work. 100% recycled paper for my letter sets and envelopes? Check.

Friday, April 20, 2012

Patchwork Festival 2012

Who's having her first art and craft festival booth? Me!!! I'm super excited and nervous! Just wanted to clue you all in on what I've got on my plate. I will only be doing the one closest home on June 10th at the Helms Bakery in Culver City setting up booth next to my wonderful friends, Greg and Eeling Marin who are behind REMade in LA who did last year's, too! If you have read my posting around Halloween, Dan and I helped out Eeling prepare her products.

It's a nice change from just being merely a crafts fair attendee to vending! But we'll see how crazy this will get. I will be selling under my shop name Letter Parade and I've only very few items on my shop so I'm scrambling to add more to my collection!

You can read some more of my crafts fair attendance here at the Renegade Crafts Fair in 2010 and 2011 which is a massive organization with major events in six major cities including London! Eeling and I have our eyes on perhaps joining the one here in Los Angeles. But first, we're focusing our creative chakra towards Patchwork Festival at the moment!

If you can make it, we'd love to see you there! There will be:

"Over 100 local independent artists, crafters and designers in an outdoor setting. come down and eat & drink from local cafe & restaurant booths and food trucks as you listen to tunes and peruse goods from the best southern california creators. look & shop... clothing for men, women & kids, handbags, accessories, art, ceramics, home goods, garden finds, plushies, jewelry, paper goods, edible treats, pet gear, crochet & knit goods, kits & patterns, bath & body goodies & more. check out our bike valet, photo booths, on-site screenprinting & diy crafting tables for adults & kids."

See here for more event details. If not, the least you could do are: LIKE my Facebook page and Patchwork's page. Thanks and I'll keep you posted!

Sunday, October 16, 2011

300 Facebook Likes Giveaway Winners

Earlier today at 12 noon, I drew the winners for the 300 Facebook Likes Giveaway from the names of all those who participated through facebook and here on my blog.

Lisa from Bath, England for winning Set #1;
Wendy from Zuidbroek, Netherlands for winning Set #2; and
Kristin from Rosedale, West Virginia for winning Set #3.

Lisa and Wendy, if you're reading this, please email me your address at so I can put your prizes in the mail tomorrow.

Thanks for joining the contest! Until next time... say, 400?