Showing posts with label creative entrepreneur. Show all posts
Showing posts with label creative entrepreneur. Show all posts

Wednesday, April 11, 2018

April 11, 2018

Dear friends,

This is a hard one to write because vulnerability wasn't something I occasionally take around the block for a casual walk. I've thought about returning to where I last closed the curtain, peel it back and act as if nothing happened. But there's been far too much time in between, and I needed to be honest with myself, first and foremost.

Failure is the F word that now appears more taboo than the other F word. I set out to follow a path that made me feel alive - I felt good every step of the way. I met kindred spirits that made the journey oh, so heart-warming and I've made some good strides. I have started Letter Parade with little expectations of where it was going to take me. It wasn't clear where I should've stirred the wheel but the one thing I made sure was that I put out the very best of what I've got to give. That every product I churned out was a big resounding "yes!" and I stashed away the ones with even the slightest "meh." I think where I lost my footing was thinking I had enough credibility to go for gold and not realizing that before I get to that pedestal, I needed to be at the level of bronze then silver. I was naive to think that I was exceptional enough to have a shortcut. I let the magazine features go to my head.

No matter how much pep talk I gave myself that I welcomed failure because they made me more sure of the next steps I had to take and that I needed to make all the wrong moves because I anticipated these were my best teachers - nothing could've prepared me for the version of myself that I met when my first wholesale trade show wrapped up. I felt defeated and my arm only had enough strength to wave the white flag. I could see myself in the eyes of my dearest friend, Lisa Sarmento of Tiramisu Paperie and I didn't like how I've let myself succumbed to failure made only worse by how I wholly embraced it. And God only knows what I'd done if Lisa wasn't there with me every step of the way. I simply cannot thank her enough for keeping me standing and to finish with grace. Her resilience, humor and impeccably good heart saved me many times over.  Thanks, Lisa! I love you to the moon and back!

It has been eight months since that curtain call. While I've kept my days busy with my day job, at night I was inconsolable as my husband would tell you. I hadn't designed any more products, I hadn't posted anything on social media on behalf of Letter Parade. One could say I've simply left the playing field but I sure wasn't at peace. Failure was a stranger I didn't know how to entertain and whose acquaintance I should've made the most of. But no, instead I was nurturing towards it and it brought me the self-doubt I thought I'd fought hard to eradicate. I let failure convince me all the things that I now found easiest to agree to - yes, I'm not good enough; yes, I don't have what it takes; yes, I am better off doing the barest minimum with the littlest of risks... the all too familiar voice. I've let it drag me on for this long before I realized that there is no fault in getting back up, moving on and admitting to the world that I let failure get the best of me. I've also learned that the very definition of resilience is becoming unstoppable to what it is that you truly love to do and that to me is clear - designing. 

So yes, I'm going to give this my second, third, fourth, fifth and all the infinite shots I could for as long as I can see ideas in my head that I need to put on paper. Yes, I will now focus all my energy to turning failure into the teacher that I expected it to be. And yes, Letter Parade is back and oh, my I've missed it so.

Thanks for reading.

Love & Letters,





Sunday, February 26, 2017

Minimalist Chic


I call my line's aesthetic, 'Minimalist Chic.' 

You can expect to find plenty of wide open spaces surrounding my designs. I go very minimal with color and my palette typically revolves around pink, grey, black, blue and red with the occasional burst of yellow.

I'm not very good with snark so you won't find that here. Nor am I good with calligraphy, so my font is limited to that of a typewriter style to give my products that classic feel with a modern touch. My goal is to produce very clean and timeless products and I sure hope these are what you're looking for!


https://www.etsy.com/shop/LetterParade

View my Etsy shop here

Sunday, August 21, 2016

LETTER PARADE: Blog Overhaul

Blogs are here to stay and are like multivitamins to any brand in this day and age. And if it can't be done consistently, why even bother? And if the content is next to garbage, I say stick to the diary. So here's me resurrecting my blog feeling like it's New Year's day and so full of resolutions.

Introducing,
I will be posting my blogs under five categories broken up into...

California Love   |   Paper Crush   |   Behind the Brand   |   Letter Parade   |   Art & Music


...because the above are what matters to me and will serve as a manual so I won't be writing about science in the near future unless it directly relates to paper or Letter Parade for that matter.

These are the blogs that have served and continue to be strong sources of inspiration for me. The ladies behind these blogs are tour de force and epitomize the true meaning of Girl Boss. I look up to each and every one of them and follow in their foot steps. They are doing what they love, make money doing so and live very fulfilling lives. What won't I find inspiring in that?

No. 1
http://ohsobeautifulpaper.com/

OSBP is a household name in the stationery industry. The blog that a hopeful stationer like myself can only dream of being featured. This is run by Nole Garey and she hosts Paper Parties in New York in conjunction to the yearly National Stationery Show. This party is the real deal and prestigious AF and it's by invitation only exclusive to big names in the industry. A girl can dream, right?


No. 2













The Paper Chronicles penned by Sarah Schwartz who is only the editor-in-chief of the highly regarded and well-designed trade magazine Stationery Trends. Her love for stationery and her achievements play a big role in the continued success stationers like myself enjoy in this crazy whirlwind consumer-driven world.


No. 3





In every industry you'll be lucky to come across gems like Eva Jorgensen who, not only make it their mission to give back to the community but aid the ones following along their footsteps like myself. Surely they didn't need to do that but they did anyway and thank goodness for their genuine kindness because I've learned so much taking her webinars Stationery Biz 100: Start Strong and Stationery Biz 200: Wholesale. Her blog reflects the authenticity of her brand which is unmistakably her and it flows so well to her other social media platforms. Sycamore Street Press is a perfect example of a successful brand.

There's more to add but I'll save those for another post. In the mean time, follow me on Instagram @letterparade 
Here are some of my recent posts:
https://www.instagram.com/letterparade/

Love and Letters,