California Love: Summer 2016 in LA

It breaks my heart to think about the impending end of summer. I'm not ready to give up long hours of daylight yet... er, ever! The island girl in me prepares to grieve.

Still, there's plenty of summer-ey things to go gaga over. Here's a list of what makes my summer of 2016 so far:

#1. Art Prints by Wilder California from www.urbanoutfitters.com they're all so so Cali-inspired!

#2. Reggae version cover of The Black Keys' "Tighten Up" by Taggy Matcher & Birdy Nixon.

#3. Smorgasburg LA has got the foodie in us (my husband and I) oh so satisfied. It's like a food festival but every Sunday. Thanks to the people behind this for bringing it all the way from Brooklyn.

#4. Santa Monica Pier Twilight Concert Series make us fall in love with the West side just a little bit more each year. This time around they've really up their game on the line-up, the poster and venue design plus other fun stuff at the venue such as free candy and fresh flower bars, like whoa!

 

#5. LA Food Fest 2016 warmed our souls to the max. This marks our second food fest and most definitely not our last.

#6. Oh Happy Day's instagram feed. All those colors I can just soak up into!

#7.  Melbourne artist Casey Freeman's beautiful works with ink.

#8. Cafe 86's Ube Latte. Ube is a tasty purple root vegetable that commonly grows in the Philippines so having anything Ube brings me back home. Though "latte" is very foreign back in the tropics, it's so darn inventive of the people behind Cafe 86 to come up with such a thing as Ube Latte. It's sooo good though! You're going to want one every day even when it's long past summer.

What made your summer?

Love & Letters,

LETTER PARADE: Blog Overhaul

Blogs are here to stay and are like multivitamins to any brand in this day and age. And if it can't be done consistently, why even bother? And if the content is next to garbage, I say stick to the diary. So here's me resurrecting my blog feeling like it's New Year's day and so full of resolutions.

Introducing,

I will be posting my blogs under five categories broken up into...

California Love   |   Paper Crush   |   Behind the Brand   |   Letter Parade   |   Art & Music

...because the above are what matters to me and will serve as a manual so I won't be writing about science in the near future unless it directly relates to paper or Letter Parade for that matter.

These are the blogs that have served and continue to be strong sources of inspiration for me. The ladies behind these blogs are tour de force and epitomize the true meaning of Girl Boss. I look up to each and every one of them and follow in their foot steps. They are doing what they love, make money doing so and live very fulfilling lives. What won't I find inspiring in that?

No. 1


OSBP is a household name in the stationery industry. The blog that a hopeful stationer like myself can only dream of being featured. This is run by Nole Garey and she hosts Paper Parties in New York in conjunction to the yearly National Stationery Show. This party is the real deal and prestigious AF and it's by invitation only exclusive to big names in the industry. A girl can dream, right?


No. 2

The Paper Chronicles penned by Sarah Schwartz who is only the editor-in-chief of the highly regarded and well-designed trade magazine Stationery Trends. Her love for stationery and her achievements play a big role in the continued success stationers like myself enjoy in this crazy whirlwind consumer-driven world.

No. 3

In every industry you'll be lucky to come across gems like Eva Jorgensen who, not only make it their mission to give back to the community but aid the ones following along their footsteps like myself. Surely they didn't need to do that but they did anyway and thank goodness for their genuine kindness because I've learned so much taking her webinars Stationery Biz 100: Start Strong and Stationery Biz 200: Wholesale. Her blog reflects the authenticity of her brand which is unmistakably her and it flows so well to her other social media platforms. Sycamore Street Press is a perfect example of a successful brand.

There's more to add but I'll save those for another post. In the mean time, follow me on Instagram @letterparade 
Here are some of my recent posts:

Love and Letters,